One of the major obstacles was the soil itself. The plants of the native prairie had a tangle of tough roots that standard plows of the day had difficulty cutting through. The soil was stickier than the sandier soils back east. It tended to clump up on the blade of a plow, requiring a farmer to stop every few minutes to clear it.
The smooth surface of steel seemed like a logical alternative to coarser iron. Steel could shed, or scour, the sticky black prairie soil. Another Illinoisan blacksmith, John Lane , is credited as among the first inventors of the steel plow in Lane's was a commercial success in the sense that farmers wanted to buy his plows, but Lane never moved beyond making plows one at a time which was how all plows were made.
A shift from that thinking into industrial-scale production was what made John Deere's name synonymous with farm technology.
But there was a problem. It's all about getting rid of the native stuff that's there and turning the soil over. One of the downsides to that is that the soil gets washed away. The modern plow has helped to feed billions, but also contributed to massive erosion that has damaged farmland and polluted waterways.
Habitat for wildlife has been lost. Species have been driven to extinction. The Dust Bowl of the 's was a direct result of large-scale plowing with the technological descendants of Deere's steel plow.
Without the roots of native plants to hold the soil down, a drought turned the loose soil into dust that literally buried entire towns. In the American History Museum, there is a very old plow. The popular story is that John Deere had a eureka moment, invented the steel plow that won the West, and that this is one of the first three plows that Deere personally forged. Plows were very regionally sold. He has a particularly good plow and as his business grows into new markets he is competing with other sellers.
Click to enlarge. John Deere farmers have maintained their level of brand loyalty over the course of the three studies conducted since Source: Farm Equipment survey, June Time to Buy.
Purchased Other Brands. Deere made solid improvement in all of the other equipment groups vs. The same basic trend held true for John Deere producers, regardless of annual revenue.
Dealers not friendly anymore … Local service but parts are a big question and my loyalty is not as strong as it used to be … local dealer service and location … Dealer support with parts and service is the main reason.
Resale value years down the road is another … I look for technology and features first … Familiar with dealer and service … Depends on what's available at my local dealer … Because of precision technology, planter and combine talking with each other … good equip.
The trade number makes more discount …. The major tractor and combine manufactures are often too slow to enter the marketplace with new products … service- quality equipment — four dealerships within 50 miles … service by technician that knows us … because we have had some of the other brands and are sorry when they do not work as well as Deere … Always check price and if it is available … best luck with the brands we use like product and how it performs … Already do business with the company … dealership … Always found that it may cost more, but equipment is proven and holds resale well … I believe it's the best, plus it's our only real option locally … Resale is the best … Because of dealer close by … Local monopoly.
To get right equip for your farm you need to buy different brands … Dealer service! If there isn't a good parts and service program after the sale why buy it! How quickly I can get parts to get things running again.
That is a plus for getting things serviced … Usually looking for a select performance or ability from a machine in my price range. Price is the driving force … Dealer trust, convenience and service … Equipment support, parts availability … Stick with what you know … the name brand does not always have what I may be looking for … familiar with equipment … auto guidance, etc.
Very reliable equipment with excellent resell value! When it finally decided to sell tractors, for decades those machines were considered a bit anachronistic. But rather than allow those missteps to prevent the company from advancing, it let challenges define its character.
For years, it has steadfastly paid devotion to the principles of building the highest quality product on the market, shored up with conservative business practices while providing unequaled customer service. For example, in , the firm was losing money by the bushel basket. Rather than give into pressure by its board of directors, Deere management opted to carry debtor farmers as long as necessary.
Little wonder that John Deere is recognized today as one of the most admired companies in the world. At John Deere, our goal is simple. We aim to provide you with the very best lawn tractors and walk behind mowers; mowers tailored to your garden and exact requirements.
Tried and tested cutting-edge technology and the very same innovative developments that produced our large John Deere tractors have all been used to create the ultimate mowing experience. Our mowers put the pleasure back into gardening. Cutting your grass regularly is one of the best ways to ensure vigorous, dense growth.
A John Deere mower cuts your lawn smoothly and cleanly, helping to protect against disease. Powerful, reliable performance ensures you get the job done quickly and efficiently.
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