Well, the most active groups are ones where people have lots to say. There are questions, ideas, tips, and lots of posts. Sometimes, those posts are led entirely by the leader. Other times, the group takes on a life of its own, and the members feed the posts. Posts lead to comments and the comments further the discussion. Your mindset here needs to be more on engaging people in a long-term discussion versus lecture or merely sales and marketing.
People who join groups do so because there is a value to them in being a part of a community. When you think about what to base your group around, the topic should resonate with your expertise and be something people revisit time and again for greater understanding.
In the world of self-help, this can encompass ideas like healing after a breakup, loss of a pet, or empty nest time, managing recovery or staying sober, weight loss or other health-related challenges, positive thinking, mindfulness or prayer events and more. As you contemplate the topic for your group, see what else is out there. This will give you a few clues about what works well and has lots of people engaged. That should be your role model. Facebook offers many options for small businesses that want to leverage the power of the platform both for marketing their products or services and for building communities for their customers.
Closed Facebook groups can also provide more value to your current offerings, help increase your engagement with your customers and allow you to develop a highly targeted audience for your future endeavors. There are notable differences in visibility between closed groups and secret Facebook groups. So, ideally, you should weigh your options before closing the doors.
Creating a social media strategy that brings in qualified leads is a big part of a modern-day marketing plan. If you are stretched too thin and need help creating a plan and managing your social media, we can help. Request a free consultation with our team to explore how we can help you get your Facebook, Instagram, Pinterest, or YouTube strategy on track.
Closed Facebooks groups can be used to: Deepen your connection to existing customers Share news, research, ideas, tips, and your newest content without feeling like you have to spam everyone in an email Create a support or healing group, much like support groups used to operate in-person Build a community around your product or business allow customers to interact with each other Promote events or special offers Network with other people interested in the same topic you are Build your tribe.
How To Create A Secret Group On Facebook Facebook, on the whole, is a pretty user-friendly platform, and creating a closed group or a secret group is no exception.
Fill out the information in the pop-up box, this is where you will enter the group name, add the first few members and adjust the privacy settings. Finally, click Create Group button in blue at the bottom Helpful Hint: If you are adding members to your group who are not your friends, you must start out with a closed group first. Few last tips about starting your own private or closed Facebook group… Remember to start with the idea and investigate it before spending too much time on it.
This will save you the headache later on of having no attendees. Keep it active by being a good host and posting often. You will get more out of your group if you inspire your members to open up and participate. Find a schedule that works for you and stick to it. Network to find members. People on Facebook Former members. To change your group to visible or hidden:. Was this helpful?
Related Articles. What's the difference between pausing and deleting a Facebook group? How can I tell if a Facebook group is visible or hidden? Why can't I find my Facebook group in search? How do I create a Facebook group? What's the difference between the existing and new public Facebook groups experience? Terms and Policies. Ad Choices. Create Ad. This is particularly important if you want to make sure former members cannot access your group.
No matter what type of group you choose and what settings you take advantage of, there is a hard limit on how private Facebook groups can be. If the company receives a government request to turn over user information or take down content, your group may be vulnerable. In some cases, if Facebook's copyright bot flags content in your group for potential copyright infringement, rights holders may be allowed to see it.
Users can even be temporarily banned from the platform for such violations. Of course, leaving Facebook and Facebook groups altogether may not be practical, especially if your members and audience are unwilling or unable to move away from the platform. Instead, weigh tradeoffs with your threat model in mind and remember that Facebook itself has access to everything posted on its platform, including your group members and content.
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